Influencer Culture and Neoliberal Identity : A Sociological Critique of Self-Branding on Social Media. Siddhanta’s International Journal of Advanced Research in Arts & Humanities, [S. l.], v. 3, n. 1, p. 78–91, 2025. Disponível em: https://sijarah.com/index.php/sijarah/article/view/177. Acesso em: 22 may. 2026.