“Influencer Culture and Neoliberal Identity : A Sociological Critique of Self-Branding on Social Media”, Siddhanta’s International Journal of Advanced Research in Arts & Humanities, vol. 3, no. 1, pp. 78–91, Sep. 2025, Accessed: May 22, 2026. [Online]. Available: https://sijarah.com/index.php/sijarah/article/view/177